5 Ways Muay Thai Fighters Can Leverage Social Media to Get More Attention Posted on August 27, 2023August 7, 2023 By Angela Chang In today’s digital age, social media has become a powerful tool for individuals and businesses to connect, engage, and promote their passions. Muay Thai fighters, known for their dedication and skill in the ancient martial art, can also harness the potential of social media to gain more attention, build a fanbase, and further their careers.In this article, we’ll explore five effective ways Muay Thai fighters can leverage social media platforms to enhance their presence and attract a wider audience. In a world where attention is the currency, Muay Thai fighters can greatly benefit from a strong presence on social media platforms. By effectively utilizing these platforms, fighters can connect with fans, showcase their skills, and even attract potential sponsors and opportunities.Contents–Create Compelling Personal Branding–Showcase Training Regimens and Techniques–Share Behind-the-Scenes Content–Collaborate with Influencers and Brands–Engage with Fans and FollowersCreate Compelling Personal BrandingTo stand out in the crowded world of social media, Muay Thai fighters should establish a distinct personal brand. This involves crafting a unique persona that reflects their fighting style, values, and personality. A well-curated profile, consistent tone, and relevant hashtags can help fighters gain recognition and make a lasting impression.Showcase Training Regimens and TechniquesMuay Thai enthusiasts are always eager to learn new techniques and training methods. Fighters can seize this opportunity by sharing informative posts, videos, and tutorials that showcase their training routines, techniques, and strategies. Sharing insights into their training can engage followers and position fighters as knowledgeable authorities in the field.Share Behind-the-Scenes ContentFans are often curious about the lives of their favorite fighters beyond the ring. By sharing behind-the-scenes content, such as glimpses of daily routines, personal challenges, and preparation for fights, fighters can create a deeper connection with their audience. Authenticity and vulnerability resonate well on social media and can foster stronger fan loyalty.Collaborate with Influencers and BrandsCollaborations with influencers and brands can expand a fighter’s reach to new audiences. Partnering with well-known Muay Thai influencers, nutrition experts, or even sports equipment brands can introduce fighters to a wider demographic. Such collaborations can also lead to sponsorship deals, which can be a valuable source of income.Engage with Fans and FollowersSocial media is a two-way street. Responding to comments, hosting Q&A sessions, and conducting live videos can foster a sense of community and make followers feel valued. Engaging with fans on a personal level not only boosts a fighter’s likability but also encourages more meaningful interactions.Social media has transformed the way we connect and communicate, offering Muay Thai fighters a powerful platform to showcase their skills and personalities. By creating a compelling personal brand, sharing training insights, offering behind-the-scenes glimpses, collaborating with influencers, and engaging with fans, fighters can leverage social media to gain more attention, grow their fanbase, and open doors to new opportunities.If you want to start creating Muay Thai content but have no idea where to start… Sign up free to receive emails on content ideas Fighting and Training brandingsocial media
Fighting and Training What Supporting a Muay Thai Fighter Really Looks Like (and What It Doesn’t) Posted on August 15, 2025July 22, 2025There’s a lot of talk in the Muay Thai community about toughness, perseverance, and discipline. But there isn’t nearly enough conversation about support.Fighters are often seen as lone wolves, pushing through training camps and tough fights with nothing but grit and the occasional bloody nose. But behind every fighter who stays in this sport long-term, there’s usually some form of support helping them hold it together.This support isn’t always loud or flashy. It doesn’t need to be financial or public. But it is felt. And when it’s absent, it’s just as noticable.So what does real support look like for a Muay Thai fighter? And what doesn’t? Read More
Fighting and Training Embracing Failure to Learn Faster – Applying Huberman Lab’s findings to our own Muay Thai Journey Posted on March 16, 2023March 21, 2023I listened to recently called “Using Failures, Movement & Balance to Learn Faster.” The insights from the podcast are based on scientific research, and here is how I, a professional Muay Thai fighter, believe they can be applied to Muay Thai training to help you develop your skills faster. Read More
Fighting and Training Stop Starving Yourself: The Science-Based Weight Cut Protocols That Actually Work Posted on November 7, 2025November 7, 2025Weight cutting is one of the most anxiety-inducing parts of fight preparation. It’s also one of the most misunderstood.The combat sports world is drowning in bro-science, outdated “traditional techniques”, and straight-up bad information. We’ve been conditioned to believe that suffering equals success; that if you’re not miserable, dehydrated, and starving, you’re not doing it right.If no one’s told you this yet: You don’t have to starve yourself. A smart, strategic weight cut based on actual science is not only easier and safer, it’s far more effective. Read More